• Branding & Marketing Material Development
  • Social Media Marketing
  • Targeted Marketing
  • Other Projects Requiring Marketing Technologies
Websites

Lloyds of PennsylvaniaLloyd's of Pennsylvania
http://www.lloydsofpa.com/

Completely overhauled their 12 year old website to include updating all of the content, reengineered the navigation to streamline in areas and add depth in others. Showcased the competitive advantage the Lloyd’s of Pennsylvania offers. Located and secured all of the appropriate images to help tell their story visually.

 

 

Bella Catering websiteBella Catering
http://bellacaters.com/

Customized a template for a customer where the customer will go back and update as the menu and/or pricing change. Created a step-by-step guide including screenshots so the client can update their website. The website incorporates the logo also created by Part Time Marketer.

 

 

Part Time Marketer website developmentStrategy Development
www.strategydevelopment.com

Built entirely new corporate website taking into consideration the need for frequent updates and the ability to easily expand the site for future company growth. Created storyboard to layout content and navigation then worked with web designers on the design of the shell of website. Utlizing a Drupal administrative tool, filled in content and imagery, updated the site weekly.

 

 

CES PTA WebsiteCalvert Elementary School PTA Website
Updated content, look and feel of the Calvert Elementary School PTA website. The website is updated monthly reflecting the most current events and fundraisers.

 

 

 

Part Time Marketer website developmentPoly-Dowels
Website was created utilizing a template that was customized from GoDaddy. It is a five page site: Home; Distributors; Gallery; Straws & Spoons; and About. High level of graphic preparation and research of each distributor to present each in the best light.

 

 

 


Logos

Logos are created with customer input to attractively achieve the desired look and feel.

Bella Catering

Bella Catering logo

 

 

 

Match • U

Match U Logo

 

Pottsgrove School District PTAs

PTA West PTA Rocks
PTA Lower PTA Middle
PTSA High

Calvert Elementary School PTA

CES PTA

 

March of Dimes Signature Chefs Gala
This was a modification of the Signature Chef's Auction to Signature Chef's Gala.

MOD Sig Chefs

 


 

Brochures and Datasheets

Part Time Marketer brochuresStrategy Development

Created family of brochures, each with a disinct look yet consistent look and feel of the website. Click here to see a full size PDF.

 

 

 

 

Part Time Marketer Kelli Jones

LLoyds of Pennsylvania

Designed a datasheet customized specifically for a tradeshow. Click here to see a full size PDF.

 

 


Event Save the Dates, Invitations and Program Guides

Starting with base templates from March of Dimes Corporate Headquarters, I designed the save the date, event invitation, and a 76 page program book for their Signature Chefs Auction event.

Part Time Marketer Kelli Jones


Custom T-Shirt Designs

TShirt Tshirts
Tshirt Tshirt

 


Tradeshow Presence

I have experience designing pop-up banners, matching collateral, table throws, and booths. Click the image to see a PDF with more detail.

The front of an 8' Table Throw

Part Time Marketer

 

6' Pop Up Banner

Part Time MarketerPart Time Marketer


eNewsletter

Monthly NewsletterStrategy Development

I designed an html email template to mirror the current look and feel of the company website for consistency. When I wrote the newsletter during my time at SD, it was always brief and contained some type of call to action, advertised the monthly webinar series with links to register, and provided educational tidbits with links to more information. Click here for a sample.

 

 

 

Social Media Marketing

Strategy Development
When I started with Strategy Development (SD), they had an outdated website and a separate blog. I created a new website with a blog that was now a part of the site. I also established a Facebook, Twitter and YouTube presence which I actively maintained while I was there. Click the image to visit the site.

Blog
Part Time Marketer - Kelli Jones - Marketing Consultant
Facebook
Part Time Marketer - Kelli Jones - Marketing Consultant
   
Twitter
Part Time Marketer - Kelli Jones - Marketing Consultant
YouTube
Part Time Marketer - Kelli Jones - Marketing Consultant

 

Personalization

Personalization can be as simple as adding someone’s name to a mailer or communication, to varying the content and images based upon what you know about your (potential) customer. To really grab their attention, incorporate image personalization. The greater the level of personalization, the greater the response rates!

The mailing below went out to a targeted marketing list inviting people to attend an educational webinar. The response rates were outstanding and those who attended the webinar were hot leads for the sales team to convert into customers.

Part Time Marketing - Kelli Jones - Marketing Consultant

Part Time Marketer - Kelli Jones - Marketing Consultant

QR Codes

Part Time MarketerQR Codes are a great way to quickly direct smart phone users with a QR reader to your website. QR Codes are used in marketing to embed a specific web address. Part Time Marketer can help generate the URL, change the color to your corporate color. Even if you have an easy web address, once people walk away from you, they will inevitably forget. They are a great way to increase marketing conversion rates.


 

Part Time Marketer - Kelli Jones - Marketing ConsultantEducational Webinar Programs

Developed and managed monthly educational webinar programs including html email invitations, training the speakers on the webinar tools, preparing the PowerPoint presentations, offering best practices from my vast experience. Please contact me for more information.

 


Video Editing

Part Time Marketer - Kelli Jones - Marketing ConsultantI've edited videos for both professional and personal reasons. I can stitch together videos, edit the video and the sound, intersperse still shots and add music. Videos can be optimized to be hosted and viewed online or on a DVD. For DVD's, I can add chapters and a DVD menu. Large and small quantities can be accomodated.

 

 


Training & Sales Tool Development (Click on the image to see full size.)

Step by step guide printedSoftware Step-by-Step Guide

I created this step-by-step guide on how to build a personalized postcard in Objectif Lune's PrintShop Mail. This guide could be used by the resellers or the end customers.

 

 

 

 

Software Step-by-Step Flash
Step by step flash
Developed and edited in Adobe Captivate, this flash tool was used by resellers or end customers to walk through each step to create a personalized postcard using Objectif Lune's Print Shop Mail. It has a 10 minute run time, but the main navigation allows you to jump to a specific step to refresh your memory without having to re-watch the entire flash. The .zip file contains a safe executable. 

 

 

Looping Short Software Flash Demo
short demo flash
Built in Adobe Captivate, this sales tool designed for open house events, tradeshows and for reseller sales reps who are not comfortable enough with the software to do their own demonstrations. It has a 2.5 minute run time.

 

 

Software Samples Book
Samples book
Spearheaded project to create a samples book with the end customer as the audience, but doubled as a learning tool for resellers sales reps. The link is for a single page in the book.

 

 

 

Training Session with Quiz in Flash
Training session
Built using Adobe Captivate, this is a training class to show a reseller sales rep how to use two complicated, but effective sales tools. The class is followed by a quiz.

 

 

 

How to Demo DirectSmile Flash
How to demo DS
This tool was built using Adobe Captivate to show how to demonstrate DirectSmile, Creator Pro. A reseller sales rep could run it for a potential end customer, or learn the flow and talk track from the flash to do demonstrations on their own. This was a part of the launch when Objectif Lune started reselling DirectSmile. The zip file in the link contains a safe executable file.

 

 


Part Time Marketer - Kelli Jones - Marketing ConsultantDatabase Strategist

Do you have a database of information about your customers, such as purchasing history?

Do you have a customer relationship management (CRM) package that is only being utilized as a glorified rolodex?

Part Time Marketer - Kelli Jones - Marketing ConsultantLet me help you harness the power of what you know about your customer to cross and upsell.

I've worked with salesforce.com and Microsoft CRM systems, as well as Objectif Lune's Suite of personalization products for your snail mail and invoice mailings.

 

Do you have a database of information about your customers, such as purchasing history?

Do you have a customer relationship management (CRM) package that is only being utilized as a glorified rolodex?

Let me help you harness the power of what you know about your customer to cross and upsell.

I've worked with salesforce.com and Microsoft CRM systems, as well as Objectif Lune's Suite of personalization products for your snail mail and invoice mailings.

Part Time Marketer - Kelli Jones - Marketing Consultant

 

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