Part Time Marketer
 

About

Part Time Marketer - Kelli JonesMy name is Kelli Jones and I am a marketing professional with over 11 years of experience working for small, medium, and large companies developing marketing campaigns for both business to business (B2B) and business to consumers (B2C). I am a creative thinker and self-proclaimed geek with an impressive command of a wide variety of marketing related technologies.

My extensive experience includes targeted marketing, branding, social media, newsletters, brochure design, websites, educational webinar programs, video editing, database administration, training and sales tool development.

Kelli Jones Tenured Marketing ProfessionalThe majority of my career has been in digital printing, document output and managed document services having worked for the best hardware, software, training, and consulting companies in the industry.

I earned a Bachelor of Science in Business Administration from Towson University with a concentration in Marketing. Please take a few moments to view my online portfolio and scroll down to see my resume.

  Kelli L. Jones

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2950 Rough Run Trail Huntingtown, MD 20639
Home: (443) 486-5326 Cell: (610) 710-6510
Email: KelliLynnJones@gmail.com
Kelli on LinkedIn

  Highlights
  • Experienced B2B and B2C marketing professional with with targeted marketing, branding, social media, newsletters, brochure design, websites, educational webinar programs, video editing, database administration, training/sales tool development.
  • Impressive array of marketing software expertise
  • Creative and technically inclined
  • Team captain, ambassador family and volunteer for March of Dimes
     
  Experience

Part Time Marketer - Kelli Jones - Marketing ConsultantPART TIME MARKETER
September 2011 - Present

Marketing Consultant

 

    Strategy Development logoSTRATEGY DEVELOPMENT
April 2010 – September 2011

Marketing Manager
  • Rebuilt website from ground up incorporating compelling messaging and cross selling
  • Increased database growth organically through website and customer events
  • Created highly tailored landing pages to help track response rates for marketing campaigns
  • Built brand recognition by designing a consistent look and feel across all customer touch points including a new family of brochures
  • Increased sales team effectiveness through efficient customization/administration of salesforce.com
  • Garnered monthly (virtual) customer face time by establishing monthly educational webinar series
  • Consistent visibility through creation of a monthly newsletter providing industry information and upcoming events
  • Viral marketing growth with increased presence on LinkedIn and the addition of Facebook and Twitter
  • Maintained fresh content on web and social media
  • Designed and implemented targeted email marketing using salesforce.com and iContact
  • Created visually pleasing PowerPoint presentations
  • Increased mindshare in the industry through frequent press releases
  • Tended to all miscellaneous marketing administrative tasks such as management of web domains, events and databases

 

 

 

Objectif Lune logoOBJECTIF LUNE
September 2001 - January 2009

US Channel Marketing Manager

  • Grew company’s bottom line utilizing strategic and tactical marketing techniques
  • Developed and implemented channel marketing strategies resulting in increased mindshare and sales
  • Developed key relationships built on trust, delivering promises and personality parlaying into business
  • Authoritative project manager on all significant marketing plans, often requiring cross departmental support, maximizing resources to ensure complete and timely realization
  • Database marketing strategist utilizing CRM, enabling targeted communications
  • Developed variety of sales tools (print, animated and web based) to communicate complicated topics
  • Spearheaded development and implementation of comprehensive online reseller resource portal
  • Developed training materials and content to help turn “box sellers” into consultative, solution providers
  • Responsible for writing and implementing monthly educational reseller newsletter and webinar series
  • Managed and mentored two employees, capitalizing on individual skills and capabilities
  • Managed all aspects of tradeshows including booth selection, design, staffing, logistics, and set-up ensuring proper exposure to ultimately increase sales

 

 

 

IKON logoIKON OFFICE SOLUTIONS
December 1998 - September 2001


SolutionCenter Senior National Research Analyst
, January 2000 - September 2001
  • Championed information transfer process in knowledge management center as a pre-sales resource
  • Assisted in the creation and maintenance of databases enabling efficient retrieval of information
  • Researched and responded to Requests for Proposals, increasing IKON's close ratio
  • Conducted high-level, primary and secondary research for use in Executive presentations and RFP's

Human Resources Generalist, December 1998 - January 2000

 

 

 

 

 

PILGRIM BAXTER & ASSOCIATES, March 1998 - December 1998
Human Resources Assistant

NHR/OPTIONS, April 1997 - March 1998
Independent Medical Evaluation Coordinator

ENTERPRISE RENT-A-CAR, January 1995 - April 1997
Assistant Manager
 

 

 

  Software

Self taught expert in Adobe’s Photoshop, Illustrator, Dreamweaver, Captivate, Professional and InDesign; Microsoft Office Suite; Microsoft CRM; salesforce.com; SwishMax, Roxio Creator Pro; PlanetPress Suite; PrintShop Mail; DirectSmile’s Creator Pro

   

Photoshop logoIllustrator logoDreamweaver logoCaptivate logoAdobe InDesign logoAdobe Professional logoMicrosoft Office logoMicrosoft CRM

salesforce logoSwishMax logoKellii Jones Marketing Professional Consultant

PlanetPress Suite logoPrintShop Mail logoDirectSmile logo

 

 

 

  Education

Keller Graduate School
Masters in Business Administration/Marketing, in progress, 3.5 GPA

Towson University
Bachelor of Science, Business Administration/Marketing, 3.0 GPA

 

 

 

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